Lockton Affinity

Experts at aggregating insurance
buying power

We enhance your value proposition and help you grow your organization.

At Lockton Affinity, we’ve been creating unique and proprietary insurance solutions for member-based organizations since 1987.

Whether you are an industry association, a franchisor, a professional organization that represents individual members or a company that is looking for a partner to design customized technology and back office solutions, we have the experience to create a program that is tailored specifically for your needs.  

Each of our clients count on us to deliver an insurance program that strengthens their organization or association and protects their members today and in the future. We look at your mission and goals and connect these goals to a program that is designed exclusively to foster your success. Due to our extensive network of carriers and the number of programs we administer, we can utilize our flexibility and buying power to offer discounted premiums to your members.

As a part of Lockton Companies, the world’s largest privately-owned insurance brokerage firm, we have the expertise and resources to create a world-class insurance program for your group. Our current clients frequently describe us as an extension of their team—bringing energy, innovation and deep expertise to meet the insurance needs of their members while promoting success for their groups. You can count on Lockton Affinity to take your success and the success of your constituents personally.

Comprehensive resources

Whether you are adding an insurance program for the first time or switching to improve your current setup, we’ll deliver the resources for optimization.

E-commerce and Technology

Our customized online insurance solutions provide your members online quoting, purchasing and policy fulfillment 24/7.

We’ve invested in the resources to create a versatile platform which allows us to build and launch customized e-commerce sites in a matter of weeks. No one can do it faster. Your members can be covered with the insurance they need in a matter of minutes. With our online bill pay and account management portal, your members can pay their premium, request needed documents and make necessary changes to their account quickly and easily.


Our marketing team has the resources and expertise to make your customized insurance solutions resonate with your members.

With a full-service marketing department in house, we reinforce the value of your insurance program to your members. We use integrated marketing campaigns using the traditional, digital or social marketing channels that make sense for your members. By setting and measuring goals for performance, we give you the confidence that your insurance program is supporting your organization’s broader mission.


Our licensed, trained and experienced sales consultants educate your members to ensure they receive the right insurance solution to meet their needs.

Helping your members choose the right coverage is the primary goal of our Sales team. Our dedicated Sales Consultants are trained in your industry, so you can be assured that they understand the risks your members face and can customize a solution each of your members will value for the long-term.

Customer Service

A dedicated team of industry-focused service experts provide your members with personalized attention and service every time they call.

We’ve humanized the insurance experience. Your account will be assigned to a licensed account team with the authority to manage and optimize your program. We repeatedly receive feedback from our customers that they value the relationships built with our people and appreciate the attention to detail we provide.


We control your members’ entire insurance experience from beginning to end.

Your organization will value how easy we are to work with and appreciate our prompt attention to all the details of program administration. From policy issuance, accounting and certificate tracking to custom technology and web solutions, we deliver a level of service designed to provide your members a valuable experience at every turn.


We have the credibility and relationships to do it in house.

We’ve demonstrated to our carriers that we have the discipline to effectively underwrite on their behalf. Even with complex policies, your members will enjoy faster turnaround on quotes and renewals because we’ve eliminated much of the need for referrals to our insurance carriers. Our underwriting team members are experts in reviewing and managing programs to ensure long-term program viability.